Sony introduces new 100mm G Master and FE 85mm lenses

Sony has added the FE 100mm f2.8 STF OSS GM lens to it’s G-Master line up. This lens is designed to reduce vignetting, had an 11 blade aperture and employs a macro switching ring for focusing at close subject distances.

They’ve also announced the FE 85mm f1.8 lens which is a compact, lightweight portrait lens with 9 circular aperture blades.

Both lenses are slated to ship in March.


Sony Introduces 100mm F2.8 STF G Master™ with Highest Ever Quality Bokeh for an α Lens.

New Full-frame 85mm F1.8 Mid-telephoto prime lensLAS VEGAS, Feb. 7, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new lenses for their popular line of E-mount interchangeable lens cameras.

Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.81 STF GM OSS mid- telephoto prime lens (model SEL100F28GM) built to deliver breathtaking bokeh with a unique STF™ (Smooth Trans Focus) design, and a new compact, lightweight FE 85mm F1.8 mid-telephoto prime lens (model SEL85F18) that is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create amazing portraits.

They have also introduced a new powerful, compact flash (model HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony’s lineup of α7 full-frame cameras.

FE 100mm F2.81 STF GM OSS Telephoto Prime Lens

A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased by Sony’s entire line of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.

These impressive defocus capabilities are made possible by the lens’ advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF2, and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot™ image stabilization, a customizable focus hold button, AF/MF switch, aperture ring and more. It is dust and moisture resistant as well3.

FE 85mm F1.8 Telephoto Prime Lens

The new 85mm F1.8 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to full-frame or APS-C cameras for the first time. With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customized and assigned together with functions in the camera body like the popular Eye AF feature. There is a smooth, responsive focus ring and AF/MF switch as well, and the lens is also dust and moisture resistant3.


Pricing and Availability

The new FE 100mm F2.8 STF OSS GM Telephoto Prime Lens will ship this March for about $1,500 US.

The new FE 85mm F1.8 Mid-Telephoto Prime Lens will ship this March for about $600 US and $800.

Replacement lens hoods for each of the new models will also be available for purchase as well.