Sony

Sony announces A7R III

Pre-Order Now 35mm Full-Frame 42.4 MP1 Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking 399 phase-detection AF points covering 68%3 of image area, 425 contrast AF points and approximately 2 times more effective…

Sony A9 available in Rental and stock!

This mechanism-free camera can deliver a-class-above performance conventional mechanical SLRs have only sought. For example, this system realizes a totally blackout-free viewfinder while conventional systems can only try to reduce blackout time. A high-speed, vibration-free, silent Anti-Distortion shutter vastly extends the range of shooting situations while a mechanical system can only aim for lower vibration…

Sony introduces new 100mm G Master and FE 85mm lenses

Sony has added the FE 100mm f2.8 STF OSS GM lens to it’s G-Master line up. This lens is designed to reduce vignetting, had an 11 blade aperture and employs a macro switching ring for focusing at close subject distances. They’ve also announced the FE 85mm f1.8 lens which is a compact, lightweight portrait lens…

Sony Announces Compact PXW-FS5 4k camera

Sony is expanding its line of large sensor 4K technologies with the PXW-FS5 compact Super 35mm camcorder. The new model rounds out Sony’s line of 4K professional cameras, filling an important niche between cameras like Sony’s PXW-FS7 and the NEX-FS700, or complementing Sony’s new consumer α7R II and α7S II models. The PXW-FS5 is ergonomically…

Reasons to Love Sony FS7, FS700 and The Odyssey Recorder

Digital Cinema Cameras have entirely changed the landscape of how moving images are captured today. Directors, cinematographers, and even amature filmakers have never had more tools to craft beautiful imagery. The Sony FS7 is another incredible addition to their existing line of FS Series Camcorders. The current line up of Digital Cinema Cameras are truly incredible…

New 28-135mm F4 E-mount Zoom from Sony

While at Photokina this year, we had a chance to get our hands on the new Sony FE PZ 28-135mm F4 G OSS Zoom Lens. This lens is really geared towards those in video production. It has separate rings for focus, aperture and zoom. Concerns over breathing and focus shift have been addressed through Sony’s new optical…